Bella Liquid detergent business idea is to create a niche market of the quality soap and detergent. The industry of soap and detergent sales is the bigger completive business. To become successful will be achieved by having a more efficient production chain, higher quality and by supporting and keeping social responsibilities towards customers and employees.
The soap is going to be healthy; Bella cloth wash detergent will buy the raw materials directly from importer's, which will guarantee the quality. The packaging will be environmentally friendly. Thus these factors are connected to social responsibility and the entrepreneurship and support sustainability.