To manufacture good quality products at a reasonable price and create firm relationships with our clients and the community. Part of the mission is also becoming more profitable in the coming 1 year and take possession of a decent market share of Addis Abeba. One in the main targets is staying as ... Read more

To manufacture good quality products at a reasonable price and create firm relationships with our clients and the community. Part of the mission is also becoming more profitable in the coming 1 year and take possession of a decent market share of Addis Abeba. One in the main targets is staying as the market leader in the new concept of soap and detergent that has been created by Bella cloth wash detergent. Bella cloth wash detergent mission is also to raise the public awareness towards quality using habits. The social responsibility plays a major role in this new concept. Environmentally friendly responsibility plays a major role in this new concept. Environmentally friendly packaging, favoring local producers and being improvising and considerate employer are things which separate Bella cloth wash detergent from other soap and detergent suppliers and gives us competitive advantage.

Our vision is to create a better hygienic everyday life for people and to become a well known and respected quality brand which is associated with quality soap and detergent, efficient service and a company that owns high standards of social ... Read more

Our vision is to create a better hygienic everyday life for people and to become a well known and respected quality brand which is associated with quality soap and detergent, efficient service and a company that owns high standards of social responsibility. In this vision includes also the plans expansion and becoming an Ethiopian wide of easy-access quality soap and detergent.